Style ID matches shoppers to one of five unique style personalities: Classic, Bohemian, Glam Rock, Creative or Minimal, and provides personalised style advice for each personality. Which one are you?
Your style is quirky and individual. You probably did very well in English and art at high school and may have, at one stage, flirted with being a goth. Your style icons probably include Lady Gaga, Zooey Deschanel and Katie Perry. You are not afraid to play with fashion and instinctively know how to create a new look that other girls envy. You are an early adopter and were probably wearing socks with high heels a couple of seasons ago. Your ultimate right-now lust object? The Prada flaming fire heels. You would die for them.
Celebrity examples: Chloe Sevigny, Lady Gaga, Zooey Deschanel
You are the style thoroughbred of the fashion world. You love to channel classic icons such as Audrey Hepburn and Grace Kelly (your style mistress). You have impeccable taste and intuitively know how to bring together expensive separates into just the right sort of cool. Pencil skirts, pussy-bow blouses and elegant heels are all your best friends. Your girlfriends secretly envy the way you always seem to be perfectly dressed for the occasion. We salute you.
Celebrity examples: Olivia Palermo, Michelle Williams, Diane Kruger
Your style takes its cue from your rocking body. Your figure is sporty, healthy and strong in all the right places. Your fashion lineage stretches back to the early body con trend launched by Azzedine Alaia in the ‘80s and now seen in Herve Leger’s bodacious bandage dresses which have men practically proposing to you on sight. You look good in anything and you know it. Good for you, we say.
Celebrity examples: Miranda Kerr, Jessica Biel, Elle Macpherson
4. Glam Rock
You are the rock goddess incarnate. The jeans can’t be skinny enough, the embellishment tough enough and the heels fierce enough for you. You instinctively know how to rock a range of black textures, from leather and lace to suede and shimmer. With your just-fell-out-of bed-smoky eyes and your messy fringe you add an element of stylish danger and ‘tude to all your outfits. Rock on.
Celebrity examples: Alexa Chung, Kristen Stuart, Kate Moss
You are fashion’s fairy, whether channelling the hippy vibe of yesteryear with a thoroughly modern twist by mixing and matching paisley prints with old-school denim or adding a touch of fringing on your shoulder bag. You favour dresses in the softest chiffon but might toughen it up with gumboots and a vintage coat. Your style icons are the Olsen sisters and Kate Moss. Peace.
Celebrity examples: Isabel Lucas, Sienna Miller, Mary Kate & Ashley Olsen